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Business strategy of air carriers in the Czech Republic
Menšík, Patrik ; Chlebek, Jiří (referee) ; Šplíchal, Miroslav (advisor)
This Master’s thesis concerns with the description and evaluation of czech air carriers‘ business strategy. Because of their large number, selected carriers are Czech Airlines and Travel Service and these are described in detail as to their history, as well as their development in recent years and SWOT analysis. SWOT analysis is assembled by the author himself with the usage of knowledge gained from analysis in previous chapters. Each of aforementioned carriers is then compared with one of its competitors and finally, the evaluation of the strategy and the proposal of recommendations are set.
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The position of the company Czech Airlines on the aviation market
Dudová, Petra ; Vaško, Martin (advisor) ; Petrů, Zdenka (referee)
This bachelor thesis focuses on the company Czech Airlines and analyzes its position on the aviation market. The thesis describes the development of CSA and the important circumstances that shaped the present form of company. CSA has been struggling with economic problems, that is why a financial analysis is included in the thesis. It will help to clarify whether the company still has a future or not. There is also an analysis of the aviation market where the company is compared with competing airlines. CSA has changed dramatically over the last decade, and my thesis specializes on these changes.
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Business strategy of air carriers in the Czech Republic
Menšík, Patrik ; Chlebek, Jiří (referee) ; Šplíchal, Miroslav (advisor)
This Master’s thesis concerns with the description and evaluation of czech air carriers‘ business strategy. Because of their large number, selected carriers are Czech Airlines and Travel Service and these are described in detail as to their history, as well as their development in recent years and SWOT analysis. SWOT analysis is assembled by the author himself with the usage of knowledge gained from analysis in previous chapters. Each of aforementioned carriers is then compared with one of its competitors and finally, the evaluation of the strategy and the proposal of recommendations are set.
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Strategic Analysis of the Czech Airlines
Moiseeva, Polina ; Kubíček, Aleš (advisor) ; Štamfestová, Petra (referee)
The thesis called Strategic Analysis of Czech Airlines which completely analyses current situation within the company. It presents theoretical base for such an analysis and subsequently offers situational analysis, which includes the analysis of external environment, internal environment and suggestions for improvement. The thesis includes a complete companys SWOT analysis and offers the applying of Porters five forces framework. The thesis also includes recommendations and suggestions for the competitive strategy.
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Cooperation amongst Air Carriers
Huňak, James ; Zelený, Lubomír (advisor) ; Niko, Eduard (referee)
The thesis deals with the issue of cooperation amongst air carriers. There are mentioned several forms of cooperation in this field: bilateral agreements, global airline alliances and also very specific and current ways of cooperation which are mergers and acquisitions. The last mentioned forms are illustrated on specific examples of important European airlines which decided to improve their competitiveness by joining other air carrier or acquiring relevant stake in other airline. The trend of concentration in the aviation area has naturally affected Czech air transport market as well; therefore this thesis includes a separate chapter concerning acquisition of Czech Airlines by Korean Air which bought a 44 % stake in Czech flag air carrier. There are analyzed in detail the main impacts of the transaction from different points of view, including potential synergistic effects resulting from the cooperation. The thesis also deals with the recently established cooperation between Czech Airlines and its rival airline Travel Service which plans to buy a 34 % stake in Czech national airline and to become its legitimate shareholder besides Korean Air. The thesis includes an analysis of cooperation with this company as well.
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The position of Czech Airlines at the air market
Švarcová, Rebeka Agnes ; Vaško, Martin (advisor) ; Abrhám, Josef (referee)
The bachelor thesis is focused on the position of Czech Airlines, Ltd. at the air market. The theoretical part contains the history, evolution and position of aviation. Then the current trends in aviation, structuring of airline companies, international organizations in civil aviation and the position of aviation in tourism are discussed there. The analytical part describes the company Czech Airlines, its origin and important events in the history of the company. In this part, there are e. g. economic results or the use of seats capacity analysed. The plans of the company for the future and its next expected evolution are mentioned here as well.
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Air transport in Czech Republic after accession to the European Union
Malá, Marie ; Vošta, Milan (advisor) ; Bartušková, Hana (referee)
The aim of this bachelor's thesis is to provide readers with overview of Czech air transport, its importance, system of regulation and presentation of the most important players in the air transport market and their roles. Furthermore, this thesis focuses on changes that occured as a result of Czech republic's accession to the European Union and to the Schengen Area. It also deals with common legislation, projects and developmet after 2004.
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The valuation of the company Czech airlines plc
Tychtlová, Eva ; Jurečka, Jan (advisor) ; Plánička, Pavel (referee)
The aim of the thesis is to determinate the value of the company Czech airlines to 1.1.2012. In the beginning there is characteristic of the company and its history. In strategic analysis there is a valuation of long term prospects of the company and in the end there is an output of forecasting sales. Another chapter is focused on financial health of the company and prediction of the value generators and the financial plan. As the main method for the valuation of the company was used the method DCF entity. As the additional method was used the market comparison.
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International air transport of cargo
Balada, Tomáš ; Sato, Alexej (advisor) ; Malý, Vladimír (referee)
This thesis deals with the issues of international air transport of cargo and should provide a general overview regarding air cargo operations worldwide. It shows detailed information of all aspects related to this issue that must be observed during its process. Further it focuses on air cargo transport in the world, European and Czech context. The last part provides essential information connected to Czech Airlines Cargo company, the flag carrier of the Czech republic.
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Czech Airlines and the aviation market
Šubrtová, Kateřina ; Vokoun, Marek (advisor) ; Říhová, Vladimíra (referee)
In this thesis I am trying to solve a problem with aviation and the national carrier Czech Airlines. The aim of this paper is to provide a market analysis in the field of air transport with a focus on European companies. Air transport is an important part of national economies, but in these times a lot of national carriers are facing many problems. Czech Airlines as a government owned company is not an exception and it has found it necessary to enact restructuring actions. The theoretical part provides information about aviation history, types of airlines, and alliances in aviation, regulation and deregulation in air transport. The practical part then provides with regression analysis an evaluation of the knowledge from the theoretical part and shows how individual parameters of airlines influence labour productivity. Across the models there are decreasing returns of labour and increasing returns of capital. The models show the inappropriateness of state ownership, the benefit of membership in airline alliances and the effectiveness of low cost airlines.
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